Overview
Rent heavy machinery with ease
Sheavy connects heavy equipment owners to businesses that need to rent heavy equipment, The deadlines and objectives of these businesses are usually tight. Through the platform, they can find the right machine quickly and easily. Equipment owners, meanwhile, gain greater exposure.
Problem
Construction companies often need to rent equipment for their projects, and they have a deadline to meet, they need a way to find equipment fast and compare prices.
Solution
Sheavy makes it easy enhances the most commonly used features of competing products to solve user challenges. Simplifying the process of renting, comparing and sharing them with the team.
My Role/Responsibilities
UX research, UI design, brand identity
Process
Discover
Initial research
Initial research focused on better understanding user’s needs related to find and compare heavy machines and pain points related to the renting experience.
Focus Areas
01
What similar products that exist?
02
How do users interact with existing products?
03
What are users current pain points with existing products?
04
Which features are essential to rent a machine?
Survey
A survey was conducted on 12 participants to identify which products and features people are currently using and determine which features are essential to the renting process.
User Interviews
A series of in-depth interviews were then conducted on 5 participants to further identify pain points, frustrations, needs, and desires with existing products to determine how Sheavy could improve this experience.
Key Takeaways
01
Existing digital products don't support Arabic language.
02
There is no product that is dedicated only for rental purposes.
03
There is a need to share product info with other team members.
04
Most users are looking for comparing prices and specifications.
05
Users tend to look for a price range, and dislike to request a quotation.
Competitive & Comparative Analysis
On the basis of first impressions, interaction, design, and content, a comprehensive competitive audit was performed.
Define
Creating a dedicated renting experience
After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that Sheavy could focus and improve upon.
Affinity Map
An affinity map was created to identify high level themes and group similar insights gained from the user interviews.
Persona
A persona was built based on the data collected to help drive decision making and keep the product focused on solving users pain points, frustrations, and goals.
User journey map
Journey maps were created based on personas goals & objectives.
Ideate
Delivering a seamless experience
To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
Sitemap
A blueprint representing the platform's core structure.
.svg)
Sketches
Rough sketches were done to get my initial thoughts on paper and brainstorm new ideas for specific UI elements.
Low-Fidelity Prototypes
Using the feedback and insights gained from research, analysis and sketching, a how-fidelity prototype was created to begin user testing.
Usability Study
An usability study was conducted to identify areas for improvement and to identify new ideas to satisfy user expectations, needs, and desires.
Round 1 findings
01
Filters on the homepage search are confusing to users.
02
A faster way for users to browse results was needed.
03
Users wanted to see their profiles easier.
Round 2 findings
01
Users need a way to save their results.
02
There should be an obvious way to post equipment for rent.
03
The product page should include similar results for users to browse.
